![]() ![]() Record stores started selling Cold Fact for upwards of $300, and Blue Goose records eventually released it to huge sales all across the continent. One wound up in the hands of Australian radio DJ Holger Brockman, who began playing "Sugar Man" on 2SM radio in Sydney. A handful of copies of Rodriguez's 1970 debut LP, Cold Fact, reached Australia months after the album bombed in America. 'Searching for Sugar Man' Documentary Uncovers Rodriguez's Secret SuccessĪustralia discovered him before South Africa. "I was asleep when it won, but my daughter Sandra called to tell me. "We also just came back from South Africa and I was tired," Rodriguez says. Searching for Sugar Man director Malik Bendjelloul begged Rodriguez to attend the Oscars, but he refused, feeling it would take the attention away from the filmmakers. Not only did he skip the Oscar ceremony – he was asleep when he won. Here are 10 things you may not know about Rodriguez: But while Searching for Sugar Man ( soundtrack and DVD now available) is a fantastic film, it only grazes the surface of Rodriguez's life story. Sixto Rodriguez had no idea he was a legend there until a group of fans found him on the Internet and brought him to the country for a series of triumphant concerts. The Oscar-winning documentary Searching for Sugar Man tells the almost unbelievable story of a Mexican-American songwriter whose two early Seventies albums bombed in America, but who wound up finding a huge audience in Apartheid-era South Africa. ![]()
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